via penn-olson.com
The Essential Branding Lesson In 162 Clicks
The difference between marketing, PR, advertising, and branding (ht @davesandell)
While the butter brands of the world now have their work cut out for them, I'm hoping they'll leverage Facebook, YouTube, Twitter, or their own media as mere interaction vehicles while devoting their...
No, I Don't Want to Be Friends With My Butter: Brand Relationships for the Social Media EraAlthough the AOL logo itself will be constant, the backgrounds will change continuously in an effort to suggest the breadth of AOL’s content. Hundreds of backgrounds are ready to go, among them depictions...
AOL Revamping Its LogoSince we’ve been pitted against all sorts of different marketing agencies lately — from PR firms to interactive shops to megalithic advertising agencies — I’ve been thinking about the interplay of these...
The Awareness Scale (via @TDefren)Every large organization I'm aware of is highly sensitive about its brand, and few are happy about losing or even sharing control over it. They react to the reality of Web 2.0 era in many ways, but...
The Illusion of Brand ControlThink about your brand differently: When I examined my personal Twitter lists, I started to see how other people -- including many folks I have never met before -- categorize what I offer through social...
How brands can use Twitter lists (Great thoughts from @dan360man)